Friday, December 26, 2008

December 29 Book Marketing Matters Newsletter

Marketing tips from the top book-marketing experts. Brian Jud talks about marketing planning and strategy; Eric Kampmann offers hints on selecting a title; Marcella Smith on the importance of practicing your media events; Dan Poynter on co-op marketing and other experts on Internet marketing, selling booklets, catalog sales, and getting more publicity

Volume 7, Issue 26-December 29 2008.pdf

Wednesday, December 10, 2008

December 15 Book Marketing Matters Newsletter

Brian Jud talks about special sales and marketing strategy * Dan Poynter discusses downloadable content * George Foster compares cover designs * John Kremer on textbooks * Bob Goodman gives tips on page layout *Paulette Ensign on booklets, and more experts on other book marketing topics

Volume 7, Issue 25-December 15 2008.pdf